If a customer has a long-standing relationship with the old account manager, or they were just starting to gel, it might come as a shock to hear they’re getting a new contact. Also, use a subject line that clearly describes what the email is about in an enthusiastic tone (see further down for example subject lines). Reflect the tone used by your company when interacting with customers – for example, if your company uses a “startup casual” tone or formal tone, your introductory email should, too. the previous account manager being dismissed). Your email should be positive, even if the reasons for sending it aren’t (e.g. Here’s a breakdown of the best tips for writing emails introducing account managers, either as a leader (e.g. Arrange an introductory call, if possible.Share contact details and invite customers to ask questions.How to introduce a new account manager 7 tips to craft an effective new account manager introduction email to customers: This is also your chance to keep your customers satisfied and up to date with all the right information.To help you compose this introduction email to the customer, here are some tips, a sample template you can modify to your needs, and five examples showcasing how the template can be used. No matter the reason, this introductory email is the perfect opportunity to make a good first impression and set a collaborative tone with your customer – seize it. The new account manager was recently hired to take over the customer’s account.The customer didn’t have an account manager to begin with.The customer upgrades to a plan that demands a more senior account manager.The old account manager is getting reassigned.The old account manager is leaving the company.The are many reasons for this, including: In the course of business, you may need to introduce your customers to a new account manager – it could be a colleague, or perhaps even yourself.
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